Basically, people contribute to your project (in our case it's book printing) and in return they get great rewards when the project is finished. It is a lot like per-ordering, but there are extra's offered too.
We have posted at two of the largest sites: Kickstarter, and Indiegogo.
Some very poor projects have been fully funded, and some very good projects have missed by a mile. I don't know the determining factor, but will post regular updates regarding the progress of our project.
Printing cost and distribution are two of the biggest obstacles for independent presses with 3-8 books in a two year span. This has definite potential to solve the printing cost difficulty.
For now, check out our projects at:
Even if you can't contribute yourself, please share this with your friends and change the face of publishing today.